Project phase 4: To convince your target audience with the right content

The secret of a successful website lies in its attractive content. It requires editorial concept, feedback from experts and training in writing skills.

Can you read out an image brochure on radio? No. Likewise, you cannot shoot a client magazine for a TV spot. Similarly, it is also not right to ‘copy/paste’ from printed texts to the web. These are either not noticed at all or misunderstood when seen on screen.

So please avoid 'copy/paste’ and empower your most important success factor, namely exceptional content.

Motivate, entertain, convince people
How can you satisfy the audience and at the same time achieve business goals?

How do texts, graphics and videos work together convincingly? How do you move towards interaction? When is it worthwhile to invest in Flash animations, image galleries or blogs?

We track the latest findings of researchers and web experts, and we combine these with own analyses and several years of experience in marketing, corporate communication and journalism.

Editorial consultation, support services and training

• Content requirements: story forms, traffic management, interaction, and quality assurance (Project phase 1)
• Feedback: strengths, weaknesses, recommendations
• Lectures
• Training: Writing for the web, How to blog successfully

Specialist areas: Online fundraising, web journalism, direct marketing, corporate communication and trade press for academics.

To enjoy long-term success
Once the contents are accurate and in place, it is important to keep the website attractive and up-to-date.