eMail campaign promotes worldwide lights out

27. March 2010

On 27 March, millions of people will turn off the lights for one hour to emphasise the need for climate protection — a WWF campaign based on the know-how and software of getunik partners.

Earth Hour is being supported by a newsletter distributed using Inxmail Professional.

With its campaign Earth Hour 2010, WWF wants to reach hundreds of millions people in more that 120 countries and territories. For the sake of climate protection, even world-famous monuments such as the Colosseum in Rome and the Golden Gate Bridge in San Francisco will be left in the dark.

In order to mobilise people for this event, WWF was looking for an eMail marketing system that

• would be able to withstand high system loads
• would offer excellent open rates
• would be able to flexibly integrate dynamic content, and
• would allow for an efficient connection to third party systems.

WWF finally opted for a solution by Inxmail, the leading supplier of eMail marketing solutions for professional marketers and agencies, such as getunik.

The www.earthhour.org website is managed by getunik, who has been a Solution Partner within the global Inxmail partner network since 2007. getunik maintains the websites of 13 WWF organisations worldwide.
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