Plan Schweiz launching Mädchenplan
Plan Schweiz «Because I'm a girl» campaign website
Initial position: Plan Schweiz International wants to raise awareness of the sometimes difficult situation of girls with a campaign website.
Implementation: Clear visual language highlights the theme. Articles and graphics provide information about the importance of supporting girls and show why help is urgently needed. The website encourages participation and offers meaningful ways to help.
The Facebook page quickly collected more than 2,200 likes. Now the page has over 3,000 likes. The sponsorship form was revised and the conversion rate increased from 12.5 to 16.4 percent.