Georg Fischer replaces the Corporate Identity / Corporate Design manual with a unique web-based platform

Branding should be simple and efficient. It should also be global. The new Brandport platform helps achieve this.

Client: Georg Fischer
Georg Fischer is a leading development partner for industrial applications. The industrial group, with its head office at Schaffhausen, Switzerland, has over 12,000 employees worldwide.

Task: To simplify branding
Along with the new development of the Corporate Design (by the Külling partner identity agency), Georg Fischer also wants to simplify its branding. The agency and its internal and external communication locations should be able to work efficiently with logos and Corporate Design guidelines.

Solution: Brandport
getunik’s exclusive platform 'Brandport' allows simple and fast access to information on the company’s brand every day.

Communication positions can update logos or guidelines anytime and process them in a decentralised and uncomplicated manner. Moreover, Brandport saves printing the Corporate Identity / Corporate Design manual and the logo references.

getunik services
Concept, design, programming, support

Initiation of the project
2004

Other reference projects
Websites, crossmedia projects and CD-roms which have an impact.