More than 230,000 registered fans follow and support Roger Federer via his website

Roger Federer is also a winner on the Web and Sports Illustrated recommends it: "This extraordinary website should be a part of your weekly surfing."

Client: Roger Federer Management
The Swiss tennis star chose the Swiss company getunik as his partner for his personal, world-wide web activities.

Task: To offer an experience
"Thanks to the new website, Roger Federer will also become an experience on the Internet", this was one of the client’s requirements. The main target group is his fans.

Solution: CMS with Community Tools

• Day-to-day screen design: Whether Roger plays on grass at Wimbledon or on clay in Paris, the web design always matches to the current surface of the tournament.
• Tour Tracer: Fans can follow his ATP tour
• Community-Tool 1: exclusive photos, newsletter, contests
• Community-Tool 2: discussion forums
• Community-Tool 3: Roger Federer answers queries from his fans.

Roger Federer expects a persistently high quality in terms of design and technology and, in particular, looks forward to direct interaction with his fans.

The website is based on getunik’s CMS as it offers important information on media and sponsors. Hosting is taken care of as well: The service level agreement is managed by getunik, so that Roger Federer’s management has only one contact person for all web-related issues.

The overwhelming result is that the website now has more than 230,000 registered fans (may 2009).

Services of getunik
Concept, design, programming, support

Initiation of the project
2005

Project team
Roman Portmann (project leader), Alex Meier (screen design), Marcus Hilbe (programming), Lukas Schneider (programming), Marcus Lamprecht (publishing), Tom Jörg (flash)

Comments of the popular media about the website

• Sports Illustrated, USA: “You’d expect near perfection with Federer, and this site comes close for fans of the Swiss tennis maestro, and (...) should be a part of your weekly surfing.” (Richard Deitsch)
• Tages-Anzeiger, Switzerland: evaluation in numbers

Noteworthy
The Roger Federer Foundation website – rogerfedererfoundation.org – has also been created by getunik. This site is based on the Open Source CMS TYPO3.

Other reference projects
Websites, crossmedia projects and CD-roms which have an impact.