90,000 people change the world. This is made possible by a web platform combined with email marketing.

WWF Passport successfully motivates the urge for environmental protection with online petitions and personalised emails to decision makers.

Client: WWF International
The WWF (World Wide Fund for Nature), with its international headquarters in Gland, Switzerland, is supported world wide by about five million members. Globally, there are WWF network branches in more than 50 countries. The web-based activities of WWF includes ‘Passport’, the online portal for active environmentalists.

Task: To activate 90,000 environmentalists

• Information in a personalised, simple and quick manner
• Facilitation of personalised emails and messages to decision makers in the areas of politics and economy
• In 11 languages

WWF Passport provides information about campaigns and handles references for personalised letters, emails, faxes or petitions to the decision makers.

Solution: A truly personalised platform
Online activists of WWF are informed and motivated via the website and especially through a personalised email newsletter.

By means of Inxmail Software, this targeted newsletter achieves dream response rates of 15%.

WWF campaigners can now publish new initiatives or new language versions quickly and easily thanks to the getunik CMS. An added advantage is that the platform allows efficient upgrading.

Services of getunik
Concept, design, programming, support, getunik CMS, integration of fax gateway and email software (Inxmail)

Initiation of the project
2005

Project team
Marco Zaugg (project manager, consultant), Alex Meier (screendesign), Lukas Schneider (pogramming), Marcus Hilbe (programming)

Noteworthy
getunik is responsible for the entire web performance of WWF International and for many of the other WWF branch organisations such as WWF Brazil, WWF Canada, WWF Malaysia, WWF Netherlands, and WWF-UK.

Even WWF’s global intranet has been designed by getunik.

Other reference projects
Websites, crossmedia projects and CD-roms which have an impact.