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Simply, collect, online

Simply, collect, online.

„Aid agencies, clubs, organisations, but also some companies seem to be somehow reluctant to make a step forward into digital fundraising.“

Special Olympics supports people with intellectual disabilities. By organising sports events and competitions, they help them to develop their potential via physical activities. Special Olympics fully relies on donations and sponsors. For a long time, they had collected their donations offline only. Then we were asked to tap into the digital channels. A step, many aid agencies, clubs, organisations, but also some

Special Olympics supports people with intellectual disabilities. By organising sports events and competitions, they help them to develop their potential via physical activities. Special Olympics fully relies on donations and sponsors. For a long time, they had collected their donations offline only. Then we were asked to tap into the digital channels. A step, many aid agencies, clubs, organisations, but also some

companies seem to be reluctant to take, as our CEO Gregor Nilsson says.

Acquire donors with recurring giving

Out task was to implement a fundraising solution that would help to acquire donors with a recurring giving. According to the latest study on digital fundraising, online donations make up only 2.8% of the entire amount given to charity organisations. So, how to convince a website visitor to become a donor?

Break down barriers

The statistics may be disheartening. But to us, they mean that there is huge potential in digital fundraising. That’s why we developed a product that makes it easy for nonprofits to get started: the getunik Campaigning Template.

Tell stories

The getunik Campaigning Template is an modular, easy to use tool based on Kirby CMS. It allows organisations to easily tell and adapt the stories behind their projects on their own. The donation process is just as easy - and playful: Special Olympics donors, for example, become a «Big Fan», a «Mini Fan» or a «Free Fan», depending on the amount they choose to give.

Effect

Stories evoke emotions, emotions evoke the willingness to give money.

Website Website

„Aid agencies, clubs, organisations, but also some companies seem to be somehow reluctant to make a step forward into digital fundraising.“

Computer screen showing the Special Olympics home page: boy catching a football
The getunik Campaigning Template makes it easy for donors to support projects.
Screen with sample effects
Sample effects show donors what difference their donation makes.
Nadia Francioso
Would you like to start a journey with your contributors? Get in touch! Nadia Francioso, Creative Concepter, getunik ag

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