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The first journey

The good old message in a bottle

At the digital fundraising congress «inspire!17», getunik approached their target group with an age-old medium to tell them about their brand new service: the «automagic» marketing, or marketing automation.

getunik team at the fundraising congress inspire!17
inspire!17 in Zurich: the getunik Marketing Suite is ready for boarding.

„Nostalgia is a nice thing. A message in a bottle is a wonderful way to convey a personal piece information.“

getunik is known for creating websites. That’s what we are good at. But there is more. Marketing automation, for instance, a very effective digital marketing approach we offer as part of our «Marketing Suite». As its name implies, marketing automation is a tool to automatise a company’s marketing activities; clients are automatically supplied with various contents according to their needs, and this in a personal way. That’s quite good news, we think. But how should we break it to our potential clients at the inspire!17? And how can we convince them of its effectiveness and eventually generate leads?

Experience beats explanation

Equipped with wooden crates filled with little bottles, the entire getunik team mingled with the inspire!17

getunik is known for creating websites. That’s what we are good at. But there is more. Marketing automation, for instance, a very effective digital marketing approach we offer as part of our «Marketing Suite». As its name implies, marketing automation is a tool to automatise a company’s marketing activities; clients are automatically supplied with various contents according to their needs, and this in a personal way. That’s quite good news, we think. But how should we break it to our potential clients at the inspire!17? And how can we convince them of its effectiveness and eventually generate leads?

Experience beats explanation

Equipped with wooden crates filled with little bottles, the entire getunik team mingled with the inspire!17

crowd, and handed them the message in a bottle that contained a invitation to a journey with the getunik Marketing Suite. So, rather than explaining marketing automation to the target group, we showed what it feels like to be personally approached with a message. It worked: many visitors filled in the «boarding pass», threw it into the box at our stand and thus agreed to join us on our marketing automation journey. The day after, all our new prospects received a personalised welcome text message. This was followed by three emails with neat bits of information on marketing automation every five days, each containing a link to more details on the subject.

Good old contest

Apart from the message in a bottle, another «dinosaur» performed impeccably: it was (also) the prospect of winning an iPhone 8 that prompted the huge response.

Effect

The message in a bottle hit home: 50 percent response, which means 50 new leads. The three follow up emails performed well, too, with a unique open rate of up to 66 percent and unique click rate of up to 43 percent. And the journey goes on; we keep sending our «passengers» valuable information - automated, personalised, orchestrated, real time.

Would you like to come on board?

Check in here!

„Nostalgia is a nice thing. A message in a bottle is a wonderful way to convey a personal piece information.“

Konfektionierte Flaschenpost mit Wettbewerb
This bottle contains an important message.
66 %

Our follow up email reached a unique open rate of 66% ...

43 %

… and a unique clique rate of 43 percent.

Contest card
Address, incite, inform: our message in a bottle hit home.
Eine Kundin wird an Bord der Marketing Suite genommen. Wird sie das iPhone 8 gewinnen?
Welcome aboard the getunik Marketing Suite!
Ausgestattet mit kleinen Holzharasse und kleinen Fläschchen darin
Nadia Francioso
Would you like to come on board? Check in here! - Nadia Francioso, Creative Concepter, getunik ag

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