You can find all information about your contacts in the Contact Manager: Most of us are already familiar with core data, interest tags and subscriptions, from email marketing systems. ActiveCampaign goes much further, as you can track all interactions with your contacts in the Activity Feed. Email openings, clicks, websites visited, text messages sent, and even custom events which you define yourself. And last but not least… Thanks to deep data integrations, all information from online donation forms and shopping carts can be collected.
All of this information is collected in real time and is available for steering automations and creating target groups and segments. Of course, you can also synchronise the Contact Manager with your own CRM system so that you can meet your contacts’ wants and needs better.