Focus & orientation
Our content strategy was set early on: Massive reductions, focus and setting priorities. In doing so, we asked ourselves the question: What is really important for the users? How do we make sure that we don’t lose traffic on the important sites despite the reduction? We focused on the WWF core issues “Global Goals”, “Endangered Animals” and “Biodiverse Regions” and facilitated access to issues such as “Sustainable Living”. Additionally, an important and well-loved application, the footprint calculator, was completely revised and tailored towards use on mobile devices.
Images & stories
With attractive, sometimes moving images and exciting storytelling, the visitors are motivated to dive into a topic. Of course, the website still has a large amount of background knowledge available, but it can now be found where it belongs – in the background, neatly edited and structured.
The donor appeals have been deliberately kept discreet, and are first brought to the visitor’s attention when they have shown a strong interest in a project. Visually high-quality and systematically used call-to-action elements and a simple donation process make donating very easy for them.
WWF Switzerland and getunik AG are now able to look back on a partnership of nearly 20 years. This project is by far the largest and most impressive in getunik’s portfolio.