The online donation statistics may appear sobering, but for us they mean: The online donation potential is still huge! This is why we have developed a product which makes it easier for organisations to access digital fundraising: the getunik campaign template.
This modular template is constructed so that organisations can easily tell and customise the story of a project. Website visitors can then donate in an equally simple and playful way: In the case of the Special Olympics, regular donors can become a “Big Fan”, “Mini Fan” or “Free Fan” depending on the size of the contribution.
Stories generate emotions, emotions generate donor generosity.