Opt-in generator

Leads, leads, leads: Email address generation

Make the most of your website visitors

Lead generation has never been so simple

Anyone who has already taken part in a web relaunch will surely know the question: Where to put the registration form for the newsletter? Everyone can see it in the header, but isn’t that a bit too prominent? In the footer, on the other hand, it is very discreet, but how can the goal of lead generation, in the form of e-mail addresses, be achieved like this?

With the opt-in generator, you do not need to decide. From large-scale calls to action for new visitors through to hiding the form for existing newsletter subscribers: The behaviour-based control and numerous selection criteria allow you to ask visitors to your website to subscribe to your newsletter at the right time. And in case you are ever unsure about which is the best version, you get a data-based answer to this in the shortest time possible with integrated A/B testing. Thus, lead generation becomes child’s play.

A tool from

Marketing Suite logo

The right design for any occasion

Slide-in pictogram

Lightbox pop-up

Fullscreen pictogram


Piktogramm slide_in


Floating bar pictogram

Floating bar

From the website straight into the journey

As a fundraiser you know: Lead generation is only the first step. After all, it is only possible to turn a lead into a donor with suitable follow-up communication. That’s why the Optin Generator offers automated connection systems such as ActiveCampaign, MailChimp and many more. So you can start an automated and individualised donor journey in your preferred system straight after the opt-in.

  • Attractive packages for every organisation size

  • Connection to every CMS possible

  • Automatic transfer to third-party systems