Implementation – more empathy and less loneliness
Those in need have many sufferings. Those affected – mostly, but not exclusively, homeless people – struggle with disorientation, stigmatisation, shame, despair, illness and addiction. Their path often leads to loneliness, and this in turn leads to social isolation. Those affected end up in a dead-end street. #StandByMe recognises precisely this. #StandByMe alleviates loneliness with compassion and sympathy. It builds a bridge between those affected and donors, and gets to the bottom of the issue of loneliness.
Effect – Community feeling creates awareness and connections
We’re aware of it. Finding donors who do not only want to donate to concrete and tangible projects and want to do this monthly will not be easy. However, the issue of loneliness affects and takes a hold of us all again and again. Therefore this topic is perfectly suited for a unique monthly giving programme. The donors participate with a monthly donation and ensure that the Salvation Army can create an environment where those affected can feel safe and less lonley.
But the commitment is mutual. The donor sees that they have invested in a good cause every month on their bank statement and therefore keeps remembering the organisation. At the same time, they receive monthly information from the #StandByMe community. The bigger the community becomes, the stronger the connection to the issue of loneliness and to those affected becomes, and so loyalty to the organisation grows. It is always worth setting up a Monthly Giving. Donation programmes like these generally have a retention rate of over 80% after one year and 95% after five years.* This type of giving has depth and touches people every month.