Our creation process:
5 steps to a successful campaign
A good campaign is built by more than one person. The following actors make a good creation:
One step at a time:
The first step is the description of the order. The signed offer as well as the written briefing serves as a basis. The briefing defines the framework of the content.
No job without briefing!
In this early phase of the creation process, the rough direction of approach is given – the rough concept is created! 2 to 4 ideas are developed.
No details expected!
The concepters develop the ideas according to the briefing, but reserve the right to think outside the briefing.
This is the only way innovation can arise.
Think out of the box!
Now we are approaching the fine concept. Now let’s get down to the nitty-gritty.
The best idea is worked out. Now depth is required.
And the winner is …!
Everything is set. Everything is defined. Now we can finish the details (text and image) in all aspects.
Let it roll!
Now everything is ready for the launch. The measures will be implemented with the necessary tools, tested and then launched. The creation process is finished. Now the monitoring begins!
Nadia Francioso, Creative Concepter