The Salvation Army has, together with getunik, relaunched its donation page and thus gained the possibility to use Dynamic Donations. This way, donors see donation amounts that match their donation behavior. Thanks to Dynamic Donations, the suggestions are continuously optimized. In addition, a distinction is made as to whether the donation suggestions are viewed on a mobile device or on a desktop.
Based on existing data, it was analyzed that desktop donors choose higher donation amounts. We took advantage of this by selecting the following amounts for desktop users: CHF 60, CHF 120, and CHF 250. Before increasing the donation amounts, users could choose CHF 50, CHF 100, and CHF 200. Mobile users now see smaller amounts: CHF 50, CHF 100 and CHF 240. After the end of the test, it was found that mobile users often use the default amounts. Therefore, the mobile amounts were also adjusted to CHF 60, CHF 120 and CHF 250 to generate higher donations.