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Case WWF switzerland – Relaunch Website

New WWF website on computer screen.
Strong animals, big emotions.

A giant on digital paws

Curtail proliferation

Huge amounts of content randomly added without system or structure; the WWF Switzerland website had grown wild over the years. Our task was to tame its content and give it a technical update. Stefan Schefer, our consultant for web solutions, remembers the time when we first started: «This website was like a wild animal. We first had to find out where and how to grab it. When we drafted the new concept,

Curtail proliferation

Huge amounts of content randomly added without system or structure; the WWF Switzerland website had grown wild over the years. Our task was to tame its content and give it a technical update. Stefan Schefer, our consultant for web solutions, remembers the time when we first started: «This website was like a wild animal. We first had to find out where and how to grab it. When we drafted the new concept,

we often asked ourselves: What's first: chicken or egg? Visual concept or content?»

Revive the emotional desert

«Our website was extremely sober. A lot of information, little emotion, almost like a page on Wikipedia. Without emotions, it is very difficult to spark our donors and bond with them. But this was exactly what we had to do», says Gregor Nilsson, former chief digital officer with WWF Switzerland, today CEO with getunik.

Stay up to date

Probably the biggest challenge was to constantly keep up with the technological progress for two years - that’s how long we worked on the project. So we had to consider this when choosing the Drupal 8

technology as well as the user interface components.

Satisfy stakeholders

Probably the biggest challenge was to constantly keep up with the technological progress for two years - that’s how long we worked on the project. So we had to consider this when choosing the Drupal 8 technology as well as the user interface components.

Convince donors

Like every other nonprofit, WWF Switzerland depends on donations. The one question overarching all our thoughts was: How do we gain the visitor’s trust (and contribution) with this website?

Sample pages of the new WWF website
Stack model of a theme page – this one is about the amazon.

„When we drafted the new WWF Switzerland website, we often asked ourselves: What´s first: chicken or egg? Visual concept or content?“

Fokus & Orientierung

There was no question about the content strategy: reduce, focus, and set priorities. We asked ourselves: What is essential for the user and how do we reduce content without losing traffic? We decided to prominently feature three core topics («Global Goals», «Endangered Species» and «Most biodiverse regions») and make topics like «Sustainable living» and «Get involved» more easily accessible. We also reworked the popular Footprint Calculator and made it compatible with mobile devices.

Fokus & Orientierung

There was no question about the content strategy: reduce, focus, and set priorities. We asked ourselves: What is essential for the user and how do we reduce content without losing traffic? We decided to prominently feature three core topics («Global Goals», «Endangered Species» and «Most biodiverse regions») and make topics like «Sustainable living» and «Get involved» more easily accessible. We also reworked the popular Footprint Calculator and made it compatible with mobile devices.

Images & stories

Beautiful images and movies and fascinating stories draw visitors into the various WWF issues. Of course, there is still plenty of background information. But now it is where it belongs: in the background - neatly edited and structured.

Tactfulness

The visitors are approached with donation requests very subtly. The «Donate»-button appears only after they have shown a deeper interest for a certain project. The call to action elements are carefully designed and thoughtfully

placed, and the donation process takes little effort and time.

Effect

WWF Switzerland has been our client for almost twenty years now, and this is by far the largest and most fascination project in our portfolio.

Website Website

„When we drafted the new WWF Switzerland website, we often asked ourselves: What´s first: chicken or egg? Visual concept or content?“

WWF mission statement written on a natural pattern
Inspired by nature: the WWF mission statement on an organic pattern.
Design patterns inspired by zebra and elephant hide.
Nice and wild: the WWF design patterns.
Introductory page to the China region in the „Where we work“ section
Introductory page to the China region in the „Where we work“ section
Stefan Schefer
Would you like to see your case here on our website? Send us an email or call! – Stefan Schefer, Consultant Web Solutions, getunik