Cross-Channel, Multi-Channel, Omni-Channel: For years fundraisers have been talking about orchestrating communication measures across all channels in order to inspire their donors and members with relevant content.
With Marketing Automation for NGOs, various processes and tasks of lead generation and donor development run automatically in the background and replace manual processes such as target group selection for newsletters, posting a Facebook post, or commissioning print mailings and telephone marketing. This saves you money, time and nerves in the long term.
Very few people have really managed it so far. An important reason for this is the technology.