With the advent of digital channels, this has changed radically, because not only are a large number of channels available, but also the pace is massively faster. Instead of 1 mailing per month, several posts, e-mails and push notifications are sent out per day. These are often barely coordinated, because they are sent by different departments, some of which operate with different systems. Operating in silos is unfortunately still the order of the day in many places.
The lack of solutions is often attributed to the fact that the existing technology is not capable of correctly controlling the communication measures. This may be true in many cases and it is essential to have modern marketing tools. But this explanation does not go far enough. In order for the tools to be used correctly, a mindshift towards donor centricity must first take place at the conceptual level.