In Switzerland, 81.8 percent of all transactions were 100 francs or less. However, donations of more than 100 francs generated most of the revenue (about 65.2 percent) for the organizations.
The situation was similar in Germany – where 84.6 percent of donations were 100 euros or less. Here, too, donations over 100 euros generated 65 percent of the revenue, although they accounted for only 15.4 percent of transactions.
When donors came to choosing a payment method, providers such as Twint or PayPal were increasingly used in Switzerland to make online donations. Twint saw a 257 percent increase in this area, while PayPal saw a 222 percent increase. “Twint has become the most popular method for donating in Switzerland. Especially for small donations, however, it is also catching up for large donations,” said Daniel Barco, Data Scientist at getunik and RaiseNow.
Still, for larger donations, people often resorted to credit cards. Therefore, in terms of turnover, the credit card but also the payment slip continue to be relevant.