In Germany, there is still room for improvement in terms of fundraising email communication. On average, donors receive only 1.2 emails in the first 14 days following a donation – and a large proportion of these are only confirmation emails. This puts Germany in last place compared to the countries surveyed by Nextafter, Salesforce and us.
Our advice: see this as a great opportunity to win over new donors. How so? With, for example, an automated welcome journey that welcomes all new donors (and newsletter subscribers) and cultivates a relationship to them. Such a journey does not have to be very complex. A confirmation email, a thank you email, some information about your organization, a link to a blog article or a success story – and your first welcome journey is complete. The best thing about it? You can even build up to a second fundraising appeal during the course of such a journey and increase the impact each newly acquired donor can have!
You can find more info here.